The International Make-up Association:
is an awarding body for the Make-up Artistry Industry

To gain an IMA qualification, students must first show that they are competent in all the practical skills within a make-up studio at basic level by completing various ranges and variations which meet IMA standards and to the satisfaction of the lecturer in charge. These ranges and variations cover different skin tones, skin conditions, contexts such as day, evening and bridal looks. Techniques such as colour corrections, concealing, bronzing, highlighting and shading are also covered. Further, the students must show competence in applying false lashes both strip and individual. Each variation must be evidenced on a consultation sheet and signed off by the lecturer and in some cases a before and after photograph should be taken.

At the end or few months after the course there will be a final exam as set out in the red student hand book and students will be examined independently by an external IMA examiner from the UK. Students will also be required to sit a multiple choice theory paper during their course. All students will be expected to produce, outside of the school and in their own time, theoretical course work which will be handed in after the course completion alongside their practical evidence for the exams. This should be placed in a portfolio/binder file which will be checked by the lecturer and finally presented and marked off by the External Examiner when visiting.

IMA Centers:
Amsterdam, Birmingham (UK), Dubai (UAE), Leicester (UK), London (UK), Madrid (Spain), Malaga (Spain), Mexico, Moscow (Russia), Sofia (Bulgaria), Nicosia (Cyprus)
& many
 more …

Make-up Application Certificate
Bridal, Day, Evening make-up

 There are six components to the qualification:
 Evidence of Practical Skills
 Theory Paper
 External Examinations

Each student will need to pass two External Examinations in order to obtain this qualification. There will be a separate ‘brief’ for each External Examination:
 Day Make-up
 Evening Make-up

Fashion / Photographic / Media Make-up Diploma
Catwalk, Fashion, Black & White Photography, Male Grooming, Period Styles, Special Effects and Hairstyling.

There are four components to the qualification:

 Evidence of Practical Skills
– Face Sheets / Hair Sheets
– Variations
– Photographs


Accredited by: KHDA & QAD

Dubai, United Arab Emirates


+971 44547686


+971 58 180 5429

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